Results-driven web design involves crafting websites designed to generate leads and sales for your business. This involves making them mobile-friendly, search engine friendly, and with effective calls-to-Action (CTAs).
Although anyone can create a website today, not everyone can design one that achieves both results-driven web design Adelaide and their business goals. In this post we will outline key components of results-driven web design:
Responsive Design
Responsive websites allow your visitors to easily explore, shop, and engage with your site no matter where they are – from mobile phones or other handheld devices – when it suits them best. As a result, more users will stay longer on your website and become subscribers or paying customers.
Responsive web designs utilize CSS media queries to determine breakpoints, which allow websites to adapt based on the size and shape of a visitor’s screen or window. This may involve altering column layouts, resizing content or hiding certain parts, as well as using different styles for various devices.
By creating responsive web designs that accommodate for both desktop and mobile views of your website, responsive web design eliminates duplicate content issues as well as load time issues that affect SEO performance. Furthermore, Google favours websites that load quickly while still providing users with an enjoyable user experience – essential considerations given the booming smartphone usage worldwide. As smartphone adoption rates continue to rise exponentially worldwide. Responsive web design becomes ever more vital.
User-Friendly Design
User-friendly design entails making a product easy for people to use, leading to greater customer satisfaction and loyalty. To accomplish this, ensure all aspects of a website are clear and concise in order to help visitors easily move from Point A to Point B without too much thought; ultimately enhancing browsing experience as seamlessly as possible. To learn more about results-driven web design Adelaide, click here.
This can include providing visitors with clear prompts (from headers to form fields and CTA messaging) that explain where they are and what actions should be taken next. Furthermore, it means eliminating elements that might confuse or overwhelm users and eliminating anything that might cause confusion or overwhelm. It is especially essential for nonprofits serving a diverse audience to adhere to web accessibility standards – something especially pertinent here.
SEO-Friendly Design
SEO-friendly web design entails creating websites that are search engine friendly. This involves structuring content so it is easily recognizable by Google and other search engines; and strategically inserting keywords to rank higher in SERPs (Search Engine Result Pages).
Many people have incorrect notions of what makes a website SEO-friendly, for instance thinking text-link navigation, XML sitemaps and other technical factors are necessary in order to be SEO-friendly – this however isn’t the case according to search engine optimization experts.
SEO-optimized websites are better equipped to attract high-intent traffic that is likely to convert into sales, which makes SEO web design essential for businesses. By reaching more users and generating leads or sales without spending thousands of dollars on paid marketing campaigns, as well as building credibility among customers by appearing first page search results which build trust.
Conversion-Friendly Design
As its name implies, conversion-friendly design involves crafting websites and marketing materials in such a way as to encourage visitors to take specific actions – whether that’s making purchases online, signing up for mailing lists or downloading white papers. A successful conversion website uses proven design principles rooted in psychology to guide its visitors towards taking desired action. To learn more about results-driven web design Adelaide, click here.
An effective call to action button must be both visible and in its intended spot on a web page, with a distinct colour that stands out against its background – something which should also help your page structure follow the AIDA framework of Awareness, Interest, Desire and Action (AIDA).
Conversion-focused websites help ensure a consistent experience across your website, giving visitors the best return possible from their paid advertising spend. For instance, companies selling baby strollers shouldn’t have websites designed in industrial steel gray with sharp borders and images depicting construction sites.